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Old 04-20-2017, 03:53 PM   #1
sliksuke nakamura
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WWE Ratings: Viewers over the age of 50 dominate ratings landscape

http://www.tpww.net/2017/04/wwe-rati...te-tv-ratings/

I have always been curious to know more about WWE’s ratings — Each week when the overnight rating of RAW and SmackDownLIVE is revealed, the highest viewing demographic is the 50+ crowd, while the lowest viewing demographic is the 12-18 range. I know many millenial viewers watch shows on delay or at their own pleasure so I decided to reach out to top wrestling journalist Dave Meltzer of The Wrestling Observer on this matter.


















I also reached out to wrestlenomics expert Chris Harrington and he shared some interesting viewing information






Harrington also shared this interesting fact about viewing habits on Twitter.




Last edited by sliksuke nakamura; 04-20-2017 at 04:21 PM.
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Old 04-20-2017, 07:31 PM   #2
Smelly Meatball
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WWE's biggest problem was the Cena Era never really provided them a stable viewer base for the future.

Cena was great at bringing in the kids market especially with the shift to PG but only for live shows and not tv viewing in general. Sort of like the Pokemon Effect where kids love Cena and WWE but after a few years, grow out of it and leave. Unlike the Pokemon Effect, those same people don't return when they are older.

Younger people skewing more towards Youtube and mobile stuff is probably also related to how terrible WWE is for consistency so its a lot easier to digest short clips or Hulu than sit and watch 3 hour RAWs every week.
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Old 04-20-2017, 07:55 PM   #3
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Definitely.

I went thru a phase for several years where I would read the RAW results and then just watch the clips on the WWE YouTube page that sounded interesting. You could be all caught up on RAW in 20 minutes or less.
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Old 04-20-2017, 08:47 PM   #4
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The issue is none of the people you reached out to are experts.

WWE week in week out is top 5 in every demo.
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Old 04-21-2017, 12:28 AM   #5
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Up against who?

Top 5 doesn't mean much if it's a low number for #1.

Ad revenue, merch sales, and tickets matter...Only things that matter.
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Old 04-21-2017, 12:45 AM   #6
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Build for Swiss v CyNick at Summer Slam confirmed.
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Old 04-21-2017, 12:56 AM   #7
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or they can sign up for the TPWW Trivia Classic. They will get booked in the first round against each other if they both join like Hulk/Andre at WM4
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Old 04-21-2017, 01:35 AM   #8
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Quote:
Originally Posted by Smelly Meatball View Post
WWE's biggest problem was the Cena Era never really provided them a stable viewer base for the future.

Cena was great at bringing in the kids market especially with the shift to PG but only for live shows and not tv viewing in general. Sort of like the Pokemon Effect where kids love Cena and WWE but after a few years, grow out of it and leave. Unlike the Pokemon Effect, those same people don't return when they are older.

Younger people skewing more towards Youtube and mobile stuff is probably also related to how terrible WWE is for consistency so its a lot easier to digest short clips or Hulu than sit and watch 3 hour RAWs every week.
You can pretty much say that about every era. People grew out of the Hogan era like they did the Attitude era
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Old 04-21-2017, 01:57 AM   #9
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Quote:
Originally Posted by The CyNick View Post
The issue is none of the people you reached out to are experts.

WWE week in week out is top 5 in every demo.
That no longer means what it did 20 years ago when you have 2 hour podcasts getting 15+ million dedicated viewers a week and that podcast is just one of many. Even the next work is a failure under those standards
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Old 04-21-2017, 02:42 AM   #10
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Quote:
Originally Posted by Bad News Gertner View Post
You can pretty much say that about every era. People grew out of the Hogan era like they did the Attitude era
True but with the Cena era those problems got worse the longer it went.

At least with Hogan's core, they didn't stop watching wrestling or being fans en masse so WWE always had a large pool of viewers to gain back. Also while the New Gen was pretty bad overall, it did help supply the new core and stars for the Attitude Era.

I'd argue Vince pretty much wrecked the WWE in the long run with how poorly stuff was handled post-Invasion and focusing everything solely on Cena at the cost of everything else. Left the WWE on shakier ground to transition Cena's core or build a new core for the next era than the New Gen era did.
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Old 04-21-2017, 05:59 AM   #11
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Quote:
Originally Posted by The CyNick View Post
The issue is none of the people you reached out to are experts.

WWE week in week out is top 5 in every demo.
#MeltzerSheep,,,,,,
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Old 04-21-2017, 06:53 PM   #12
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Quote:
Originally Posted by Swiss View Post
Up against who?

Top 5 doesn't mean much if it's a low number for #1.

Ad revenue, merch sales, and tickets matter...Only things that matter.
WWE has generated more money from TV revenue than ever before and this past year was their highest revenue generating year of all time. So everything is working.

Advertisers will base rates on what shows are viewed the most by demo, since WWE is at or near the top in all demos, it ensures they are maximizing revenues. Could ratings be higher? Sure. But when the entire industry is declining, being number one or near number one is very good.
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Old 04-21-2017, 07:04 PM   #13
The CyNick
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Quote:
Originally Posted by Fastway View Post
That no longer means what it did 20 years ago when you have 2 hour podcasts getting 15+ million dedicated viewers a week and that podcast is just one of many. Even the next work is a failure under those standards
The Network is a success because it's generating more money than the old model, and it has potential to generate exponentially more revenue as they get more subs in certain markets and add advertising as a revenue stream.

As for television, I don't think ad revenue for podcasts are equal to that on tv. In other words I don't think Joe Blows podcast with 15 million listeners in generating the same ad revenue as 15 million viewers on Fox. Beyond that, I don't think podcasts get rights fees from the internet. So there's that.
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Old 04-22-2017, 12:44 AM   #14
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Quote:
Originally Posted by The CyNick View Post
The Network is a success because it's generating more money than the old model
Explain the old model, if you don't mind.
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Old 04-23-2017, 10:39 AM   #15
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Quote:
Originally Posted by #1-wwf-fan View Post
Explain the old model, if you don't mind.
PPV
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Old 04-23-2017, 01:36 PM   #16
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So that covers the monthly events part...
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Old 04-23-2017, 11:55 PM   #17
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Quote:
Originally Posted by The CyNick View Post
As for television, I don't think ad revenue for podcasts are equal to that on tv. In other words I don't think Joe Blows podcast with 15 million listeners in generating the same ad revenue as 15 million viewers on Fox. Beyond that, I don't think podcasts get rights fees from the internet. So there's that.
I think we've discovered the root issue with Cynick here.
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Old Yesterday, 12:25 AM   #18
DAMN iNATOR
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His brain's not booked.
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Old Yesterday, 12:34 AM   #19
Dastardly Dale Newstead
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Quote:
Originally Posted by The CyNick View Post
The Network is a success because it's generating more money than the old model, and it has potential to generate exponentially more revenue as they get more subs in certain markets and add advertising as a revenue stream.
show sources. need to see.
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Old Today, 04:10 AM   #20
Juan
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Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)
Quote:
Originally Posted by DAMN iNATOR View Post
His brain's not booked.
What does make your brain then?
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Old Today, 05:26 AM   #21
DAMN iNATOR
The "DAMN!" Man™
 
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DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)DAMN iNATOR is so fly (s)he should be in the sky with diamonds (200,000+)
Quote:
Originally Posted by Juan View Post
What does make your brain then?
Too big for anyone here to appreciate, that's what.
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Old Today, 05:29 AM   #22
Juan
Doin' It Right
 
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Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)Juan is so fly (s)he should be in the sky with diamonds (200,000+)
Right
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Old Today, 07:02 AM   #23
hb2k
Do Unto Others...
 
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hb2k puts the "bang" in Bangladesh (30,000+)hb2k puts the "bang" in Bangladesh (30,000+)hb2k puts the "bang" in Bangladesh (30,000+)hb2k puts the "bang" in Bangladesh (30,000+)hb2k puts the "bang" in Bangladesh (30,000+)hb2k puts the "bang" in Bangladesh (30,000+)hb2k puts the "bang" in Bangladesh (30,000+)hb2k puts the "bang" in Bangladesh (30,000+)hb2k puts the "bang" in Bangladesh (30,000+)
Quote:
Originally Posted by The CyNick View Post
The Network is a success because it's generating more money than the old model
It also costs significantly more to produce than the old model, so the amount of profit is far lower than the old model.

Also, this over 50 thing isn't new - it's been this way for most of the last decade.
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Old Today, 11:59 AM   #24
mike adamle
His name is Jeff Harvey
 
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mike adamle puts the "bang" in Bangladesh (30,000+)mike adamle puts the "bang" in Bangladesh (30,000+)mike adamle puts the "bang" in Bangladesh (30,000+)mike adamle puts the "bang" in Bangladesh (30,000+)mike adamle puts the "bang" in Bangladesh (30,000+)mike adamle puts the "bang" in Bangladesh (30,000+)mike adamle puts the "bang" in Bangladesh (30,000+)mike adamle puts the "bang" in Bangladesh (30,000+)mike adamle puts the "bang" in Bangladesh (30,000+)
Quote:
Originally Posted by DAMN iNATOR View Post
Too big for anyone here to appreciate, that's what.
If it was that big the plumbing would've been fixed a long time ago!
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