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Old 06-20-2016, 08:03 AM   #1
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Thumbs up Spiderman PS4 and Marvels Console Game Strategy
Jay Ong has done a couple of interviews about Marvels gaming plans. Sounds pretty interesting in terms of the approach... Much better than the old way with those shitty Sega movie tie-in games.
http://venturebeat.com/2016/06/16/ja...th-spider-man/
http://www.gamesindustry.biz/article...nsole-strategy

Quote:
Summary:
  • Jay's team is specifically focused on console-style games for Marvel. The mobile and social stuff is already hitting it out of the park, so his group is dedicated to making their console games great again.
  • Insomniac/Sony's Spider-Man series will be the only console Spider-Man series going forward. They want to find excellent teams and then dedicate the IPs to them so they can focus on quality. That's not to say Spider-Man can't be in a cross-over game, but you won't see something like Activision console Spider-Man games coming out alongside these. Jay explicitly says "The future of the Spider-Man console games is with Sony and Insomniac."
  • Movie tie-in games are over for Marvel. This is the same as their mobile strategy. All games will be given lengthy development cycles with all the budget they need and have no concerns about hitting a specific date tied to a movie/comic book/whatever. Marvel is very clear that developers cannot be rushed or underfunded if they're going to make great games.
  • That said, Jay notes that on the mobile side, the games tend to have tie-in events when films or certain initiatives like Women of Marvel launch. He doesn't explicitly commit to this happening on the console side, since it probably varies a lot per game, but don't be super shocked if you have downloadable skins or DLC for a game when a movie or comic book initiative comes out, especially if it's a living product.
  • When asked about whether Marvel's console games will have cross-overs and cameos like the films do, he states "The world's full of surprises. You never know."
  • Jay notes that in the past, they used to take about 30% of console game opportunities that are presented to them. These days it's more like 10%.
  • He's also clear that Marvel will only work with developers who they think will make excellent, top tier titles instead of just "good" games. So far their two publicly announced partners are Insomniac and Telltale. He speaks very fondly of the LEGO games, but IIRC that's run out of the mobile licensing division.
  • Marvel will also only work with developers who are clearly very excited about the IP itself instead of just the IP's money making potential. He notes that he can usually tell within the first 30 seconds if someone is actually passionate about the IP in question.
  • There's an implication that the publishing partner is also important to them. I imagine this is especially true for retail games.
  • Jay mentions that the success of the films and the success of their top mobile games, along with the break away from the movie game model, has resulted in way more developers being interested in working with them. He mentions that developers have even gotten more open to the idea during his two year tenure as titles like Marvel: Contest of Champions have crossed $200 million.
  • As for working with Insomniac specifically, Jay mentions that they're only 10 minutes away from the studio and 10 minutes away from Sony as well, so that they're in contact every day, which they think is very helpful for getting their new initiative going well. They also openly admit that Spider-Man is the most commercially successful superhero so they're more than happy to start with him.
  • Jay notes they have several other console games in development that will be revealed over the upcoming years. I probably wouldn't expect an immediate impending announcement (beyond perhaps unveiling Telltale's game) since he wasn't teasing any more reveals soon.
Disney and Sony have been very close with everything so far since the PS4 launched. I wouldn't be shocked if Sony pick up any more licenses if any of their developers want to make a superhero game. Like he said, they're only 10 minutes away form Sony's studios HQ.


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Old 06-20-2016, 02:14 PM   #2
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There's also rumors of HD releases if the Ultimate Alliance games, which to me is testing the waters.

I'd love a new MUA based on part 1's more RPG leanings.
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Old 06-20-2016, 03:19 PM   #3
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With Disney pretty much getting out of the gaming industry except for licensing and Marvel finding a lot of success with their cinema plans, makes a lot of sense Marvel would try to mimic similar plans for their games now.


Quote:
As for working with Insomniac specifically, Jay mentions that they're only 10 minutes away from the studio and 10 minutes away from Sony as well, so that they're in contact every day, which they think is very helpful for getting their new initiative going well. They also openly admit that Spider-Man is the most commercially successful superhero so they're more than happy to start with him.
Bit surprised at the last line since I would have expected Batman as the top superhero for commercial success.
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Old 06-20-2016, 03:43 PM   #4
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Quote:
Originally Posted by Kalyx triaD View Post
There's also rumors of HD releases if the Ultimate Alliance games, which to me is testing the waters.

I'd love a new MUA based on part 1's more RPG leanings.
X:men Lageneds/Ultimate Alliance were so damn good
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Old 06-20-2016, 05:56 PM   #5
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I reserved this already. But, if this is going to be anything like the Spider-Man 2 movie game (the last good Spider-Man game IMO), then I have nothing to fear.
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Old 06-20-2016, 08:54 PM   #6
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Quote:
Originally Posted by Smelly Meatball View Post
With Disney pretty much getting out of the gaming industry except for licensing and Marvel finding a lot of success with their cinema plans, makes a lot of sense Marvel would try to mimic similar plans for their games now.



Bit surprised at the last line since I would have expected Batman as the top superhero for commercial success.
They probably were just speaking in terms of marvel characters.
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Old 06-20-2016, 10:21 PM   #7
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No Spider-man us the most successful superhero period. Last year he brought in 1.4 billion. Batman brought in 494mil. Spidey is far and away the top intellectual superhero property.
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Old 06-21-2016, 12:53 AM   #8
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Oh snap
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Old 06-21-2016, 04:47 AM   #9
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Thumbs up
Oh, hello.

Quote:
Last week, we spoke to Marvel Games vice president Jay Ong and asked him if Marvel vs. Capcom fans would finally get some relief from his team, either in the form of a new game or a balance patch. His response was vague, but optimistic.

"There's nothing we can say at this time," Ong told Polygon. "Let's just say that we hear that a lot. We love our fans and we certainly want to please them. Beyond that we can't say anything at this time. But who knows what the future holds?"
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Old 06-21-2016, 01:15 PM   #10
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"Well a lot of people like ice cream and I can certainly see why. It's a popular dish and you can't go wrong with it."
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Old 06-21-2016, 02:42 PM   #11
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Red face
Quote:
Originally Posted by Kalyx triaD View Post
Non-answer.

"Do you like ice cream, Kalyx"

"Well a lot of people like ice cream and I can certainly see why. It's a popular dish and you can't go wrong with it."
I get that, but the fact that there's someone even talking about it is a step in the right direction. Until now, Marvel have been totally silent about games.
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Old 06-23-2016, 02:02 AM   #12
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They are still basically silent. One core Spidey game, a rumored HD revival, and a handjob for MvC fans.
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Old 06-23-2016, 02:03 AM   #13
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And no Road Rash-ish Ghost Rider game either.
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