04-20-2017, 03:53 PM | #1 |
Trickster Demon
Posts: 59,753
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WWE Ratings: Viewers over the age of 50 dominate ratings landscape
http://www.tpww.net/2017/04/wwe-rati...te-tv-ratings/
I have always been curious to know more about WWE’s ratings — Each week when the overnight rating of RAW and SmackDownLIVE is revealed, the highest viewing demographic is the 50+ crowd, while the lowest viewing demographic is the 12-18 range. I know many millenial viewers watch shows on delay or at their own pleasure so I decided to reach out to top wrestling journalist Dave Meltzer of The Wrestling Observer on this matter.
I also reached out to wrestlenomics expert Chris Harrington and he shared some interesting viewing information
Harrington also shared this interesting fact about viewing habits on Twitter.
Last edited by slik; 04-20-2017 at 04:21 PM. |
04-20-2017, 07:31 PM | #2 |
Former TPWW Royalty
Posts: 66,594
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WWE's biggest problem was the Cena Era never really provided them a stable viewer base for the future.
Cena was great at bringing in the kids market especially with the shift to PG but only for live shows and not tv viewing in general. Sort of like the Pokemon Effect where kids love Cena and WWE but after a few years, grow out of it and leave. Unlike the Pokemon Effect, those same people don't return when they are older. Younger people skewing more towards Youtube and mobile stuff is probably also related to how terrible WWE is for consistency so its a lot easier to digest short clips or Hulu than sit and watch 3 hour RAWs every week. |
04-20-2017, 07:55 PM | #3 |
Trickster Demon
Posts: 59,753
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Definitely.
I went thru a phase for several years where I would read the RAW results and then just watch the clips on the WWE YouTube page that sounded interesting. You could be all caught up on RAW in 20 minutes or less. |
04-20-2017, 08:47 PM | #4 |
Make the IWC Great Again
Posts: 8,922
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The issue is none of the people you reached out to are experts.
WWE week in week out is top 5 in every demo. |
04-21-2017, 12:28 AM | #5 |
Amazon Affiliate
Posts: 42,694
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Up against who?
Top 5 doesn't mean much if it's a low number for #1. Ad revenue, merch sales, and tickets matter...Only things that matter. |
04-21-2017, 12:45 AM | #6 |
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Build for Swiss v CyNick at Summer Slam confirmed.
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04-21-2017, 12:56 AM | #7 |
Quark is Less Impressed.
Posts: 38,371
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or they can sign up for the TPWW Trivia Classic. They will get booked in the first round against each other if they both join like Hulk/Andre at WM4
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04-21-2017, 01:35 AM | #8 | |
Best Poster
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04-21-2017, 01:57 AM | #9 |
It's all Bullshit
Posts: 6,914
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That no longer means what it did 20 years ago when you have 2 hour podcasts getting 15+ million dedicated viewers a week and that podcast is just one of many. Even the next work is a failure under those standards
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04-21-2017, 02:42 AM | #10 | |
Former TPWW Royalty
Posts: 66,594
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Quote:
At least with Hogan's core, they didn't stop watching wrestling or being fans en masse so WWE always had a large pool of viewers to gain back. Also while the New Gen was pretty bad overall, it did help supply the new core and stars for the Attitude Era. I'd argue Vince pretty much wrecked the WWE in the long run with how poorly stuff was handled post-Invasion and focusing everything solely on Cena at the cost of everything else. Left the WWE on shakier ground to transition Cena's core or build a new core for the next era than the New Gen era did. |
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04-21-2017, 05:59 AM | #11 |
Rigged from the start
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04-21-2017, 06:53 PM | #12 | |
Make the IWC Great Again
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Quote:
Advertisers will base rates on what shows are viewed the most by demo, since WWE is at or near the top in all demos, it ensures they are maximizing revenues. Could ratings be higher? Sure. But when the entire industry is declining, being number one or near number one is very good. |
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04-21-2017, 07:04 PM | #13 | |
Make the IWC Great Again
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As for television, I don't think ad revenue for podcasts are equal to that on tv. In other words I don't think Joe Blows podcast with 15 million listeners in generating the same ad revenue as 15 million viewers on Fox. Beyond that, I don't think podcasts get rights fees from the internet. So there's that. |
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04-22-2017, 12:44 AM | #14 |
Resident drug enabler
Posts: 45,473
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04-23-2017, 10:39 AM | #15 |
Make the IWC Great Again
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04-23-2017, 01:36 PM | #16 |
Resident drug enabler
Posts: 45,473
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So that covers the monthly events part...
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04-23-2017, 11:55 PM | #17 | |
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04-24-2017, 12:25 AM | #18 |
Rigged from the start
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His brain's not booked.
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04-24-2017, 12:34 AM | #19 |
boop/bop/beep
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04-25-2017, 04:10 AM | #20 |
Doin' It Right
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04-25-2017, 05:26 AM | #21 |
Rigged from the start
Posts: 35,422
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04-25-2017, 05:29 AM | #22 |
Doin' It Right
Posts: 35,459
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Right
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04-25-2017, 07:02 AM | #23 | |
Do Unto Others...
Posts: 2,086
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Quote:
Also, this over 50 thing isn't new - it's been this way for most of the last decade. |
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04-25-2017, 11:59 AM | #24 |
His name is Jeff Harvey
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04-25-2017, 12:58 PM | #25 |
boop/bop/beep
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