Thread: The declining prestige of the World Heavyweight Championship
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Old 07-22-2013, 04:15 AM   #19
whiteyford
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Quote:
Originally Posted by Iginfest View Post
Money in the Bank has played a huge part in decreasing the value of the belt, since they use it to attempt to elevate a wrestler from the midcard to the upper midcard/main event rather than building them up first, and then giving them the briefcase when they're ready. Even more-so since it became two MitB cases per year and not just the one at Wrestlemania. Just looked at the list of winners then and I'd say only Kane was a legit Main Eventer who cashed in on the WHC belt, and even that's pretty debatable give how much he flip flopped around the card in the years prior to winning it. Punk, for all he's worth now was probably given it a little too early in his career, although it's obviously not hurt him, he wasn't a main eventer at that point in time. Ditto Daniel Bryan.

Now the current holder is Sandow, who while great, is no doubt a midcarder and has been for pretty much his entire time in WWE. It's lazy booking by WWE really to try and make a main eventer by giving them the case. Either that or they probably just don't really care and they just see a potential storyline to go with in the short term and work out the rest as they go along.
It's not the MITB that's to blame its the booking before/after they win it. I enjoy the whole cashing in part of it, I think it adds a unique twist and can be used to solve booking problems/injury crises but hot shotting a guy into the main event and then wondering why he isn't over and blaming them is the real issue. Kayfabe wise you have a full calendar year to cash in so use some of that time to advance them up the pecking order slowly, having them being the briefcase holder already gives them an instant bump and a certain level of recognition above their status so why not build on that first.

It's the same thing with the title, it comes down to how its booked not the placement on the card. Look at RVDs run with the ECW TV belt, it was the recognized secondary title but the way it was booked it rivalled or exceeded the prestige of their world title.
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