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It was their only content that came close to "going viral" which is so vital in today's media market. I'm not sure why they'd kill it unless they just figured it was never going to get better than the worked shoot with Bryan and Miz and hasn't generated any interest since.
I know when they send out their surveys, alot of times the directly ask if you watch the wrap up shows so it's also probable they got bad feedback from those and see ot as more evidence as to why they needed to go in another direction.
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