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Not really since its a prequel to Dead Rising 2 which is meant to tell what happened from the time of DR1 ending to the start of DR2 and what happened to Frank West.
You can play it without needing DR 1 or DR 2 but its very short and timed as a way to get multiple play-throughs.
The reason why it appears as a paid demo more than a regular demo is how you can save your stats and level (up to level 5) for Dead Rising 2. Capcom had a feeling people didn't want to pay much for a "demo" type game which is why it dropped from the initial $10 to $5 currently.
Its related more to GT 5 Prologue where its a demo in the sense you only get some of what the main game offers but you have to pay to play it.
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