"When factoring in marketing costs — the price tag for promoting a summer tentpole globally can be upward of $150 million — Ghostbusters may have to earn $375 million to $400 million worldwide to break even for Sony and partner Village Roadshow Pictures. That means it needs to do sizable business overseas, since it could top out in the $130 million range domestically. (Sony insiders counter that the break-even number is $300 million.)" Pamela McClintock Hollywooder Reporter
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