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WWE isn't actually doing anything besides supplying the wrestlers for this show. WWE's just trying to take advantage of being one of the first entertainment events in the country that is going to be more open to women.
Everything else is all the Saudi government's work. If the prince or ruler decides in the future to allow women wrestlers on shows, it happened because of him and not because of any input by the WWE. Same for the inverse if the situation doesn't improve in the near future.
Based on some local reports, this show would have been a big bust for the WWE money-wise if they actually had to do the real work for it.
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