That's essentially what they've been doing. I remember about a month ago a Cesaro v. Ambrose match that went for like twenty minutes. There have been some Sheamus v. Rollins matches that roll for a while too.
They're not the only ones that get that treatment, though. Recently, Jason Jordan has had a lot of ring time on Raw with the likes of Finn Balor, John Cena, and Roman Reigns. Can't really pin (ha) the long matches on them.
|