I just had a thought. It might be a really dumb and dangerous idea, but imagine if New Japan branded themselves "the biggest wrestling promotion in the world," on the basis that WWE doesn't consider itself wrestling? Vince has always taken the "I don't consider UFC competition" (even though it is basically wrestling). Imagine if someone no-sold him as competition.
It would make me chuckle, at the very least. And that should be the goal of any expanding business.
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