GTA V is confirmed to be the cover of the December issue of Game Informer, which is the magazine that always gets the "world exclusive" for GTA games, so that's likely the start of the "hyping" and marketing.
Take Two have also set themselves a goal of something like $25 million or some other huge number before the end of the fiscal year (March 2013). The only way they'd reach that target is with GTA V, so it's not too far fetched to think we'll get the marketing starting in December with a release in very late February/early March.
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