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Not sure about Alexa but WWE put themselves in a bind when they kept delaying Carmella's cash-in and causing self-inflicted problems afterwards.
Carmella pretty much cashed in at the worst time possible and to make sure her reign wouldn't be seen as a fluke, they had to hurt Charlotte's star status and ruin Asuka's status right after Mania. Them needing to bring back Ellsworth to regain her heat should have been a huge red flag that they messed up big time handling Carmella's cash-in.
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