That third hour's always been detrimental. I know they get paid for it, but when it affects viewership and basically means fewer eyeballs are going to be seeing that time you're feeling, it makes you less effective for the bottom-line. If you're WWE, at some point getting that wheelbarrow of money for a third hour or a live show doesn't stretch to what you're missing by having a more viable product. But given how boring and shit SmackDown has been, losing that hour is not necessarily going to help Raw.
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