More news on the "Broken" gimmick situation with WWE's own attempts to file trademarks for the gimmick rejected by the US Patent Office. Like with GFW, main reason is due to Matt Hardy filing his trademark request first and trademarks being based on legal names.
Unlike with GFW, WWE did get consent to use Matt and Jeff's legal names after the original rejections were issued.
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Originally Posted by PWI
WWE's application for Matt Hardy and Jeff Hardy trademarks filed on June 19th were already assigned to a trademark attorney on July 27th, by-passing the 3 month wait that apply to most applications. It should be noted that GFW's applications which were filed on April 28th were also assigned to a trademark attorney on July 27th.
As with GFW's application, WWE's application for Matt Hardy was refused due to potential confusion with the Broken Matt Hardy application which was filed first. Any action will be suspended till Matt's application is finalized.
Both applications were also refused due to WWE not providing the Hardys' consent to trademark their names. They quickly responded by providing consents from Matt and Jeff.
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