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Honestly Destor, I think you are wrong.
Of course they are aware of what is going on, but WWE is a one man operation and that one man is very particular about what he wants. He wants Roman Reigns as the top face of WWE and he doesn't care that it isn't working, because that's what he wants.
There were times in the past where he had to be flexible, out of desperation and he let organic faces like Austin rise to the top. But in a world of no competition, he is confident enough to push on with what he wants to see.
"The kids will buy it anyway" is a different stance from "clever face/heel divide. The way he is booked right now, hardcore fans are not paying to see Reigns win or lose. He banks on the fact that they will tune in anyway...and they (we) do.
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