Those special costumes are locked behind retailer specific pre-orders at least for the US/North America.
Quote:
Pre-order bonuses are also out there, including a grizzled Ryu (GameStop), a covert ops Cammie (Best Buy), a sinister M. Bison costume (Amazon), and a black dress for Chun-Li (digital). Street Fighter V is still set for a spring 2016 release on PC and PS4.
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