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Old 05-15-2017, 04:41 PM   #34011
#BROKEN Hasney
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Smackdown are going to the Picture in Picture ads like they tested a couple of times.
Quote:
NBCUniversal doesn’t want to put viewers in a headlock to get them to watch commercials.

So at a time when commercial avoidance is a big issue for ad-supported TV, NBCU is going to use a picture-in-picture approach during its WWE SmackDown series on USA Network.

When the commercial break starts, the sound will go down on the action, but viewers will still be able to see the “Superstars” bash each other with steel chairs and jump from the turnbuckles. Meanwhile, the ad message plays with sound and motion.

NBCU tested the concept last year and expects to go forward with it later this month or in early June. The names of the participating advertisers was not disclosed. Picture-in-picture will be included as NBCU sells WWE programming on USA in the upfront.
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