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Mainly journalistic integrity, but it's growing into improving several facets of gaming media and culture. End to harassment/bullying, transparency between companies and news sites, greater diversity, more women speaking up for themselves, etc.
Every time a new smear embargo is lifted; a new goal is added. GG would not have as positive a message it has if the game journos didn't try so hard to smear the group as a whole.
But yeah, the assholes are poisoning the well. Both sides got major harassment.
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