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I'd say Edge, Punk, Miz, Bryan, and Rollins benefited the most from having the case.
Edge & Rollins had the biggest boost since both pretty much became top tier stars overnight after cashing in. Edge became an instant top heel threat to Cena while Rollins sped up his stardom since most saw him as just another Jeff Hardy type star in terms of having major success years later.
In terms of most important winner, Bryan arguably had the biggest impact as the winner since not only did he elevate his star status with the win and cash-in, but it also set the stage for the biggest moment of his career afterwards. WWE's plans for Sheamus to squash Bryan at Mania XXVIII so that Sheamus could get a huge rub and Bryan go back into irrelevancy backfired tremendously. Instead it just made fans grow even closer to Bryan, created a legit organic top star for WWE, and lead to one of the best ever endings to a Mania several years later.
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