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In terms of actually elevating a guy as the first step, Edge, Punk the 2nd time, Miz, and Daniel Bryan.
In terms of guys that were already being elevated and given the win as a lazy was to get there, that is Rollins, Ambrose, and Del Rio to me.
In terms of WWE trying to use it to boost people they already wasted too long in an attempt to reboot, Ziggler and Swagger fit there.
In terms of using an already established guy to prolong a story, Sheamus and Orton go there.
It certainly looks like they are using it to elevate Carmella, but time will tell. Depends on how she loses the belt and what they do with her after.
Alexa didn't need it, and simply got it to try and fix/reset the horrible booking decisions that were made following the Womens Royal Rumble.
Braun REALLY didn't need it, and seems like he is only getting it to protect Lesnar a bit even as he is on his way out.
As for the rest, Kane was simply there, and the guys that lost their cash ins have never recovered aside from Cena.
Oh and RVD got it to relaunch ECW. I think even without the drug bust he would have lost the WWE Title around when he did, but would have had a long run as ECW Champ.
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