Looks like Sony is going to join THQ, Ubisoft, and E.A. with the $10 Online Pass idea. Earliest game that would be considered for the pass would be MLB 11 The Show.
http://kotaku.com/5619834/sony-consi...r-mlb-the-show
Activision is still considering the idea but probably won't join until a year later since the Call of Duty developers and Blizzard are against the idea.