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Sandow was so simple to book coming out of WrestleMania. He wants to fight Miz, but Miz is a chickenshit heel. Maybe Miz ducks out of their first scheduled match at Extreme Rules, because he's got "set commitments" and names Big Show as a replacement. This is stemming from Show winning the Andre the Giant Memorial Battle Royal against Sandow. You have Show toss around Sandow, but have Sandow show enough fight that people get behind him and think he *might* have a chance. Show wins the match after Miz sticks his neck in, and people now REALLY want to see Sandow get his hands on Miz.
Payback comes around and you have conflict established between two former Money in the Bank Winners who have tag history and personal issues. Miz acts like this thing is in the bag, but everyone is clamoring for Sandow to take it. The match sees Sandow get a large measure of personal retribution when he catches Miz in a full nelson, but instead of dropping him into the Skull-Crushing Finale, he brings back You're Welcome and gets the pin. He does a cartwheel after the match and everybody marks out.
You can then maybe have both guys in Money in the Bank and have them cancel each other out. Battleground could see one more match between the two where Sandow busts out a Figure Four and makes Miz tap out to "his own" hold.
You've now taken Sandow through to July, building up the fans' faith in him, his moveset and hopefully getting him more and more over. He might be selling a few t-shirts at this point. It is around here you can consider putting a mid-card championship on the guy. Maybe he holds that for a few weeks until The Miz costs him the title and they head towards a big blow-off in some sort of gimmick match down the stretch, which Sandow again wins, because he's the guy you're really trying to help get a footing.
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