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They, as a company, seem to be against anything creative or different. Jericho has just given an interview in which he says he had to argue "with HHH and others" pretty much the whole day, to get the festival of friendship on air. That is a 20+ year veteran with a great relationship with the company and the initiative to make a story more interesting and come up with novel ideas...and he STILL has to fight every step of the way to make it happen. Apparently they just wanted him to "get attacked"
Reigns is unpolished, uncertain, has an underdeveloped character, terrible music and attire. His catchphrase is something an elderly woman would say and his moveset is bland and repetitive (seriously, the spear, in 2017, as a new guys finisher)
A guy like him only has good looks and his athleticism, he needs every bit of help he can get from writers, not just to hide his faults, but to help him develop his persona and to have interesting stories and varied feuds to help build him the right way.
Raw is probably the most boring 3 hour stretch in television. What hope does he have, really?
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