Adobe clarified allegations of them supporting Gamergate and stated the removal of their ads from Gawker was because of a different reason instead. Originally they wanted nothing to do with either side but felt being silent was hurting them more in the end.
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Originally Posted by Adobe's official blog
A quick recap, in case you haven’t followed it: A Gawker reporter posted a series of tweets that appeared to condone bullying of gamers. We were mistakenly listed as an advertiser on the Gawker website (which we are not), so we asked Gawker to remove our logo (which they did). However, as a result of our logo having appeared on the Gawker website, we received tweets that accused us of condoning bullying. One of our employees innocently responded to one of these tweets saying we don’t advertise on Gawker, that we asked them to remove our logo and that we don’t condone bullying. Unfortunately, that tweet was perceived to support Gamergaters and created a firestorm on Twitter.
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https://blogs.adobe.com/conversation...-backfire.html
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"Unfortunately, that tweet was perceived to support Gamergaters and created a firestorm on Twitter," Adobe wrote. A few sentences later, Adobe cut to the chase: "We are not and have never been aligned with Gamergate. We reject all forms of bullying, including the harassment of women by individuals associated with Gamergate."
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http://arstechnica.com/business/2014...ate-statement/