Thread: WWE Announces All PPVs will be dual-branded starting w/ Backlash + PPV Schedule for 2018
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Old 02-13-2018, 04:25 PM   #12
Destor
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Quote:
Originally Posted by Emperor Smeat View Post
On one hand, the brand split did weaken the drawing power of the brands a lot with Smackdown hurt the worst when it came to selling tickets. Making it dual brand improves the star power by a lot for these events.

On the other hand, the undercard not involved in title feuds are going to be the biggest losers of this new change. A lot less time and opportunities for them on PPVs and maybe even less of a focus on tv now that WWE doesn't have to spend time building up smaller feuds for PPVs.
Historically though while the PPV draws go up duel brand ppv lower the draw on the SDL house shows...so like before the next move will be to end the split to save those numbers as well.
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