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I don't know all the future plans but I could see the idea of trying to start regional territories. They have a model that works with NXT. They could replicate that in markets where they want to grow their network subs and find new stars.
The average person is Des Moines Iowa may not care to follow this future UK promotion but someone in England might enjoy it. You hope you find a few guys who can be brought over to the US either for NXT or the main roster. If you're a hardcore fan you might know some of these guys and be willing to invest another hour a week to watch.
My guess is England is a test market, then they will try Japan, Mexico, and then growth markets like India and Brazil.
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