Thread: Ratings Thread
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Old 05-30-2018, 10:34 PM   #270
Mr. Nerfect
 
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Quote:
Originally Posted by Destor View Post
Thing is is its a perspective issue. Lower doesnt mean low and it certainly doesnt mean bad. These are strong ratings in 2018. TV markets are shrinking. Its legitimately having its death rattle. Its as dead as radio.
This is true, but then there are other perspectives to consider. It's basically where it places in the night that is most important right now, and how that affects advertising revenue. Raw could retain the same amount of viewers, but if more people were watching 9 other things (and that's not going to happen with the same amount of viewers), then it'd be a lot less valuable. Then you've got to consider how much money they are paying for TV rights versus production on other shows. How much are those 3 million pairs of eyeballs worth?

At the end of the day, I actually do question whether or not this is the soundest plan by NBC or Fox. Just because with those trends going down, and they are going down faster than most other television seems to be, from what I can detect anyway, then at some point you have to question whether or not it is worth it for this programming. Where is the magic line where you start getting buyers' remorse, because death rattle or not (and it is a death rattle), then where do you stop spending much on so few, even if they are a lot comparatively?
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