Nintendo has a strange kind of modesty on their Japanese end. They'll talk about Zelda or Mario like an indy passion project rather than them being some of the best games in history. Compare that to how western devs talk about their game; Bungie especially has become massively cocky to the point the community had to pester them to stop being so flowery in blog updates.
And Nintendo leaving money on the table is strange only in the context of what we're used to with other companies. Any other company would be on the tenth expansion of a Pokemon MMO by now. Or Metroid Prime 7.
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