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Old 09-05-2023, 07:23 PM   #15094
Emperor Smeat
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Jeff Grubb mentioned on today's Giantbomb Bombcast that Embracer's whole strategy when it came to gobbling up a ton of studios and IPs pretty much revolved around them getting a huge sack of money from Saudi Arabia's Public Investment Fund.

That would have then set them for life since the idea being that would have led to additional investments from others into the company to flush them with a ton of money.

Problem is they started spending a ton of money they didn't have over that assumption and when the Saudi deal fell apart, that caused other investors to also pull out and screwed their finances to such a point that Grubb thinks they won't be lasting that much longer as a big publisher or even as a company.

Grubb also mentioned that they've had some really good to great selling games over the past couple years but the money coming in was nowhere close to digging themselves out of that deep money pit devastating the company.
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