That's scary. Having those viewers should translate into revenue. That it doesn't really doesn't make the WWE an appealing product. This sounds very similar to when Nitro was getting great ratings compared to other things in 2001, but the company was bleeding money, which is all anyone in that position is going to care about. It's different in the sense that NBC Universal does not own WWE, but that value to advertising is basically the only reason that viewership number means anything.
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