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Old 04-20-2017, 10:36 PM   #33547
Emperor Smeat
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Recent issue of the Observer Newsletter put together how deep WWE's efforts to ridicule and bully Mauro were.

Highlights courtsey of r/SquaredCircle:
Quote:
There was an issue early in Mauro's Smackdown arrival. Lawler, used to calling Jim Ross “J.R.,” started calling Ranallo “M.R.,” likely an inside rib since decades earlier, when Lawler and McMahon were growing up it was short for “mental retard.” Of course few would know that since the term went away probably by the 70s. But after a few weeks, it was dropped.

Ranallo, being different, made him the butt of jokes. He was tabbed as weird and the production room was filled with a lot of people who were emotionally still in high school. There would be the jibes about appearance and such, and it was far more than just Layfield.

McMahon was said to be frustrated at Ranallo for his announcing style and adding Tom Phillips to the Smackdown announce team as the fourth member was the first public sign of it.

The “Bring It To The Table,” episode on the WWE Network that was the straw that broke the camel’s back. It was noted to us that the subject matter of burying Ranallo was part of that episode and not Layfield going off on his own, and discussed ahead of time as to what should and shouldn’t be said.
In regards to Vince stuff, this supposedly is the reason behind it:
Quote:
Originally Posted by Observer
Mauro was told at the time they brought him in that they wanted him to be himself, because they wanted Smackdown to have a different feel from Raw and come across more like a sport. Of course, there was the usual stuff of banned words and phrases. For a few months, everything seemed fine, until Vince McMahon wanted him to be more like Michael Cole, essentially the exact opposite thing he was hired to be.
Considering the stuff with JBL didn't really start to escalate till a few months ago, very likely this is when Vince started to use JBL as his mouthpiece to ridicule Mauro on-air.
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