That's very interesting/sort of surprising. Spidey was really well received during CA: Civil War. I do think the teasers/trailers for the film could have been stronger.
I think the Spidey brand is still very strong, though I think Iron Man might have overtaken both him and Wolverine in popularity with the General Public. Maybe this will be similar to Ant-Man, where it does well and is a hit, but some people don't feel it's "must see in the cinema" and watch it later when it's released on dvd/bluray/digital.
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