He's shown flashes of greatness here and there like his run in NXT and teaming up with Ryback but WWE never bothered to put any real effort in him. Had a high profile IC title match one time against Triple H that didn't help him at all because of all the focus during and after the match was on Triple H.
Supposedly Axel's biggest benefit is him being really great as a trainer and WWE's top choice to workout with part-timers. Not sure if he works with Lesnar but he helped Goldberg and either The Rock or Batista for their returns. Might have also been Taker's WWE trainer in recent years.
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