Quote:
Originally Posted by Swiss
Up against who?
Top 5 doesn't mean much if it's a low number for #1.
Ad revenue, merch sales, and tickets matter...Only things that matter.
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WWE has generated more money from TV revenue than ever before and this past year was their highest revenue generating year of all time. So everything is working.
Advertisers will base rates on what shows are viewed the most by demo, since WWE is at or near the top in all demos, it ensures they are maximizing revenues. Could ratings be higher? Sure. But when the entire industry is declining, being number one or near number one is very good.