Thinking about it, the schedule makers almost surely make the NBC games the first thing they "book". The season opening game is a standalone game but it's obviously defending SB champion vs. the most marquee same-conference team on their schedule.
In general the Cowboys, Eagles, Giants, Packers, Seahawks, Niners, Pats, Colts, Steelers, Ravens, and Broncos are pretty much guaranteed to be on SNF twice each at absolute minimum. So after you get the guaranteed ones we see every year out of the way (Steelers/Ravens, Giants/Cowboys, Cowboys/Eagles, etc.) you're just left cherry picking games that feature the other teams, matching them up against teams that should be decent, etc.
Obv it makes sense that NBC would want "over" teams. On the downside though the MNF schedule has been fucking terrible ever since NBC got dibs on games.
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