Mark Burnett is bringing AAA Mexico to the US on TV's El Rey Network
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Mark Burnett is expanding his empire to the El Rey Network.
The uber-producer behind Survivor and The Bible is teaming with Robert Rodriguez's new Latino-themed network to create a weekly hourlong series featuring a new lucha libre league. The Mexican wrestling series will debut in the second half of 2014.
Burnett's One Three Media will partner with Lucha Libre AAA -- Mexico's leading league -- and FactoryMade Ventures. Antonio Cue Sanchez-Navarro and LatinoAmerica's largest production group, Alex Garcia's AG Studios, are also on board for the new venture.
"Starting this business with a new television series on a cutting-edge network like El Rey is very exciting," Burnett said in a release announcing the news. "And it doesn't end there. Wrestling is a billion-dollar business in the U.S., and with partners like Robert Rodriguez, Lucha Libre AAA and the rest of our great team, our new lucha libre league will make that market even bigger."
Added Rodriguez: "El Rey Network is all about the unexpected which is why this is the perfect partnership. Our association with Lucha Libre AAA, FactoryMade and Mark Burnett's One Three Media speaks to our commitment to create content that resonates for a culturally diverse generation -- one that expects high impact and excitement from their entertainment programming."
As part of the new pact, the group will develop monthly and quarterly specials, as well as pay-per-view lucha libre events. Merchandise, licensing and product integration opportunities for the league are also being explored.